BLOG WRITING
& EDITING
PRODUCT ADOPTION
BUSINESS CHALLENGE/OPPORTUNITY
Overcome resistance by major laptop makers to adopt Seagate Self-Encrypting Drive, a 2.5-inch hard drive for laptop PCs, over concerns about the then new, unproven technology.
​
COMMUNICATIONS STRATEGY
-
​Build brand and credibility for Seagate in the security market
-
Groom the market through education on the operation of the drive and requirements for enterprise deployments of self-encrypting laptop PCs
-
Generate end-user demand for self-encrypting laptop PCs to help spur adoption by laptop makers and drive sales
-
Establish Seagate as a thought and technology leader in the laptop security market
​
RESULTS
This multi-year public relations campaign helped drive worldwide OEM and distribution channel adoption of the Seagate Self-Encrypting Drive.
Sample Press Coverage
​
​
​
​
​
Sample Press Coverage
Site Title
Site Title
PRODUCT ADOPTION
2018FLEX: Displays Dazzle as Collaboration Drive Flexible Hybrid Electronics Advances
Description
Stories edited for publication on SEMI blog after curating raw copy from content leads in China, Taiwain, Southeast Asia, Korea, Japan, Europe and the US. The edits span syntax, story structure, style consistency, word choice and additional research to fill content gaps.
​
COVID-19: Economic and Microelectronics Industry Impacts - Insights from McKinsey & Company