PRESS
RELEASES
PRODUCT ADOPTION
BUSINESS CHALLENGE/OPPORTUNITY
Overcome resistance by major laptop makers to adopt Seagate Self-Encrypting Drive, a 2.5-inch hard drive for laptop PCs, over concerns about the then new, unproven technology.
COMMUNICATIONS STRATEGY
-
Build brand and credibility for Seagate in the security market
-
Groom the market through education on the operation of the drive and requirements for enterprise deployments of self-encrypting laptop PCs
-
Generate end-user demand for self-encrypting laptop PCs to help spur adoption by laptop makers and drive sales
-
Establish Seagate as a thought and technology leader in the laptop security market
RESULTS
This multi-year public relations campaign helped drive worldwide OEM and distribution channel adoption of the Seagate Self-Encrypting Drive.
Sample Press Coverage
Sample Press Coverage
Site Title
Site Title
PRODUCT ADOPTION
BUSINESS CHALLENGE/OPPORTUNITY
Overcome resistance by major laptop makers to adopt Seagate Self-Encrypting Drive, a 2.5-inch hard drive for laptop PCs, over concerns about the then new, unproven technology.
COMMUNICATIONS STRATEGY
-
Build brand and credibility for Seagate in the security market
-
Groom the market through education on the operation of the drive and requirements for enterprise deployments of self-encrypting laptop PCs
-
Generate end-user demand for self-encrypting laptop PCs to help spur adoption by laptop makers and drive sales
-
Establish Seagate as a thought and technology leader in the laptop security market
RESULTS
This multi-year public relations campaign helped drive worldwide OEM and distribution channel adoption of the Seagate Self-Encrypting Drive.
Sample Press Coverage
WRITING SAMPLES
Description
Press announcements of new products and technologies, partnerships, product milestones and customer wins.
WRITING SAMPLES
Description
Press announcements of new products and technologies, product milestones, technology trends, customer wins and other news.
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