MY APPROACH

Strategic communications goes beyond creating and spreading punchy business messages . It helps solve business problems. stave off competitive challenges and bolster your competitive position. But most all of it can win hearts and minds, motivating the behavior necessary to drive business results.  

It all starts with your business strategy and goals and the differentiated customer value you deliver, then communicating how you meet what the market needs better than the rest. Compelling - even amazing - story and content delivered across a number of channels and around the globe are key, all giving customers the information they want, where they want it. So is giving the customer a voice in the conversation. 

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And it all zeroes in on what you need to deliver most - business results. Happy customers, business partners and other stakeholders.

PROFESSIONAL SNAPSHOT

Accomplished, performance-driven public relations strategist and storyteller adept in leading global communications planning and execution. Strengths include:

• Leading strategic communications planning, execution and counsel to win earned media across business, trade and consumer publications and build global brand awareness

• Spearheading high-impact campaigns to help drive business results including OEM, distribution channel and end-user adoption of new products and technologies

• Identifying and quickly leveraging breaking news, trends and other external opportunities to advance the

• corporate news agenda on the fly

• Working in matrixed organizations, leading cross-functional initiatives and adding value at various levels

• including chief executives

• Overseeing corporate reputation, issues management, crisis and thought leadership communications while working with influencers including industry analysts

• Writing articles and op eds for publication (former print journalist) and developing other content including press releases, blogs, social media posts, website copy and graphics